RMTI

The Regenerative Medicine Training Institute is an important resource for professional training and development in the medical field. When they approached Argonaut Productions about working on a video project, they were looking for ways to increase their visibility and improve sales volume on their products and training programs.

RMTI had been using self-produced videos on its website and social media. They had been extolling the features and benefits of their offerings. They believed that partnering with Argonaut would increase the professionalism of their videos and that more professional videos were what they needed to get better results.

When we met with RMTI we guided them through our discovery process. It was during that conversation that we began to understand not just “what” RMTI does but also the “why” that drives them to do it. We suggested a different approach to the video project—one that would use video storytelling to show audiences the core values behind RMTI’s mission.

Our discovery process reminded RMTI of their core values—the “WHY” that drives “WHAT” they do. In doing so, we not only found a way to tell their story that resonated with their audiences but also reminded them of the value of their mission. By inviting audiences to be a part of that important mission, the video made stronger and more enduring connections.