Imagine

In 2015, Midas franchisees started a grassroots initiative to raise funds and awareness for local food banks. In 2016, the Midas, Inc. provided the support needed to take the initiative to the next level nationwide. That included a partnership with Feeding America and help from Lionmaus Media on an innovative social media strategy.

Argonaut Productions had the honor of guiding these partners through the discovery process and production of a flagship video to coincide with Hunger Action Month and cap the second year of the Drive Out Hunger platform.

Argonaut focuses on earnest, emotional appeals and demonstrating the impact a program has. That allowed us to take a clever idea from the brainstorming sessions and steer it through the production process. Working on a soundstage with professional actors and props took us outside of our comfort zone. But we embraced the challenges and focused on the opportunity to be part of something that would move the needle.

The video had an immediate impact on the broader campaign. It was viewed more than 700,000 times in the month after its release. That translated to hundreds of thousands of meals being donated to local food banks across the country. We helped Midas and Feeding America #MakeThisMealReal for many. We helped make the problem of food insecurity real for many more.