Making Harmony
Akerman LLP takes pride in its reputation for being a forward-thinking law firm. They go to great lengths to give back to the community through pro bono work and philanthropic giving. They approached Argonaut Productions with the idea of working on a video storytelling project that they could share with their partner firms and clients. The goal was to remind everyone of their shared commitment to Akerman’s core values.
As we worked through the discovery process for this video project, we came to understand the importance of telling a story that would align “WHAT” Akerman LLP does with “WHY” they do it. By focusing on a single program that has benefited from Akerman’s support, we were able to shine a light on the impact the firm has on the community beyond their immediate impact as a top-notch law firm.
The Miami Choral Academy was the perfect opportunity to tell a story that would align the Akerman organization with the values that they stand for. “Making Harmony” is a great way to recognize that “we are only as strong as our weakest member” and every day offers opportunities to “come together as one”.